What is the first thing comes to your mind when we talk about franchise investments?
Actually, what occurred maybe things like franchise meaning, franchise business, franchise fee, or how to boost franchise.
It is really worthwhile for us to consider whether it is wise to invest in a franchise business. Let’s have a discussion in more detail below.
1. What is a franchise?
Generally speaking, a franchise is a kind of participation in a chain system and become one of the branches for the brand after signing the franchise agreement.
To make it simple, a start-up with brand names, image, reputation, and other stuff from others is called a franchise store.
Take the KFC franchise as an example, KFC headquarters provides supporting measures and ready-made things to its franchisors.
That’s what we call a franchise.
2. What’s important for a franchise business?
There is a number of franchising types. Franchise examples such as gym franchise, subway franchise, cleaning franchise,
the coffee franchise and other popular ones are really attractive during this era.
It is important to catch fashion trends when considering franchise opportunities.
When we think about how to open a franchise store, it is necessary to make franchise inquiries before we buy a franchise.
Brand awareness, management, sales, and other key factors should be taken into account.
3. How to choose a franchise?
Market demand is an essential point. When evaluating a franchise, market demand, public acceptability, and industry prospects are dominants.
The franchise industry with increasing demands shows that it is still growing up, which is a good choice for franchisors.
The second crucial point is forecast demand. The precise forecast for franchise headquarters and relevant institutes decides its prospect in the future.
Thirdly, life-cycle assessment. To access franchise information for its life cycle at first. For those in the innovation period, they are normally at higher business risks.
And those in the growth stage always have better business effects. While for the ones during downturns, franchise considerations should not be taken into account.
Target franchise groups shall also be considered. The number of target consumer groups affect the franchise turnover a lot. Before investing in a franchise, careful considerations should be made and it is more accessible to seize great business opportunities in this way.
4. Benefits of owning a franchise.
First of all, it is indicated that the investment risk of franchise stores is lower than that of start-ups.
The close rate for start-ups for the first and fifth years is far higher than that of franchise stores.
Secondly, brand awareness for franchise headquarters is one of the most appealing factors for the first consumption.
What’s more, management experience for a franchise system can be accumulated in a relatively fast and effective way.
Also, a series of training and guidance from headquarters are more likely to help franchisees to achieve success. Sales promotion and supporting services from headquarters are far more essential in management than that of a start-up.
Besides, product costs for franchise stores are usually lower. Therefore, it is a wise decision for us to invest in a franchise with a bright prospect.
5. What’s the difference between franchise and start-ups?
According to Investopedia If you don’t want to carry on somebody else’s idea for a business, you can start your own. While founding your own company has plenty of potential rewards, both monetary and personal, it is also risky.
In the other hand Risks of franchising your business are lower. Stores with self-creating brands are often to their disadvantage. A powerful brand with great influence has a better brand effect and market resources.
It is not easy for start-ups to promote themselves. Without brand or awareness, there is seldom uniqueness to say.
Further, it is not so attractive for consumers. Competitions among start-ups and other similar stores will be far more fierce.
Franchise stores enjoy the same trademarks, intellectual property rights, and patents from their brand. However, start-ups with its own brand could not get enough supports or benefits in this case.
For product stock, franchise stores always do it in a centralized manner. Human power and costs can be reduced. There is no need to worry about market positioning or products.
To draw a conclusion, there are a lot of things to be considered before investing in a franchise. Anyway, choose a truth-worthy brand is a kind of guarantee for franchisees.
It is really a wise decision to invest in a franchise brand with a good understanding of its industry and culture.